An impact portfolio for donors of the Netanya Foundation – showing where their money goes and what it built. Dignified, magazine-style, and as readable on paper as on screen.
The Foundation’s CEO asked for this direction – navy, gold, a classical display face – and drafted the first four or five pages herself, in Lovable. I rebuilt it all in Figma, tightened the design, and took it from there: the format, the remaining pages, and everything it needed to hold up in print.
In portrait, it read like a document. I shifted it to landscape so every spread opens like a magazine: text and image side by side, with room for each project to tell its own story. Every page was rebuilt for the new format.
Landscape in print and on screen – the same page opens wide in both.
The Foundation’s palette and display face became a small system in Figma: colour variables and six text styles that every page draws from. Two rules carry most of it – the gold splits in two, one for ornament and one for words, and figures get a face of their own.
Three faces, each with one job: a classical serif to speak, a quiet sans to be read, and a separate face so a number never looks like a word.
Scale/every value below is the Figma file’s own
Navy, cream and gold came with the Foundation. The deeper gold is the one colour added for a rule: gold that has to be read.
The same frame on every page: 80 margins, a header rule and a footer rule. Inside it, columns open and close per story.
I added the line drawings. They are deliberately scattered – a piano, a sail, a building – rather than grouped on a single spread, so the reader keeps encountering them.
Body text on a screen tells you nothing about body text on paper. I printed a test page beside a newspaper and set the text from that: 12.5 on 17. The same source file exports twice – a full-resolution file for the printer and a lightweight version for sharing and downloading.
The Foundation’s gold is beautiful on rules and the cover, but too pale for words. The gold splits in two: the original for lines and ornament, and a deeper gold for text, reaching 4.8:1 on the cream page. Numbers are set in Literata, so a figure reads as a figure.
A donor reads this to see what their contribution became. Each story page carries the place itself, and ends with a line, in gold, naming who made it possible.
The Foundation’s: the direction – the palette, the display face, and a first draft of four or five pages. Mine: the landscape format, the remaining pages, the drawings and background images, and the print system. Shown with the Foundation’s permission.
Built with Claude Code working inside the Figma file – measuring contrast, checking every page, making precise edits. The design calls stayed mine.
