Available for new projects

Finding the logic in the chaos. Building things that actually work.

Designing and building AI-powered digital products. No buzzwords, no fluff – just straightforward craft and genuine care for the people using them.

See selected work → Get in touch

20 yrsDesigning

7Early-stage ventures

7 yrsThe Open University of Israel

48hBrief to live bilingual site

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01 / 03

Careback – a medication app built on a dual patient and carer perspective.

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ProjectCareback

RoleDesign Lead

Date2021 · rebuilt 2026

Scope62 screens, 13 failure states

Careback screens, light and dark, arranged on an angle

Product designDesign systemFailure statesConsent & privacyHebrew / RTL

02 / 03

matancarmeli.com – a bilingual real-estate site, designed and live in 48 hours.

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Projectmatancarmeli.com

RoleDesigner & Builder

Date2026

ScopeDesign, build and deploy

Six tiles from matancarmeli.com: interiors and the Herzliya Marina, with a card reading 48 hours, brief to live site

Web designRTL / LTRAI-native buildDeployment

03 / 03

Impact Portfolio – a donor prospectus, as readable on paper as on screen.

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ProjectImpact Portfolio

RoleDesigner

Date2026

Scope22 pages, print and screen

Page 6 of the Impact Portfolio, How We Create Impact, beside the Netanya Foundation emblem and a pencil sketch of a building on navy

Editorial designPrintTypographyDesign systemAccessible gold

How I work

Design that speaks fluent code.

States over happy paths

Errors, empty accounts, lockouts, offline – designed with care, right down to the words on the screen.

Systems over files

Tokens, components, light and dark modes. Built so it actually holds together in production, not just on an artboard.

I ship, I don't hand off

Concept to a live URL – twenty years of judgment at the speed the tools now allow.

Selected clients

The Open University of Israel · Teva · Microsoft R&D Israel · Shufersal · Bank Mizrahi · Government Water Authority · Steimatzky · El Al · Strauss · Israel Discount Bank · Prime Minister's Office · Orange · Visa Cal · Ayalon Insurance · Tami 4 · Ministry of Transport

Let's talk LinkedIn

Hello there, I’m a designer & builder who cares about making thoughtful things for people.

I have 20 years of experience across visual craft, interfaces, and digital products – partnering with startup founders, non-profits, established companies, and private organizations.

Calm, warmth, and clarity

I take pride in my craft. I believe digital systems should bring calm, warmth, and clarity to people’s lives, no matter how complex the underlying technology. From early sketches to final pixels, I’ll collaborate with you, learn with you, and help build something we’re both genuinely proud of.

The parts nobody shows you

I care most about the moments a product would rather not talk about – the error, the empty account, the lockout, the lost connection. I believe the words that appear there are design, not something to be filled in later by whoever gets there last. On a medication app for older adults, I changed a single label from Missed to Not marked: the same information, without the blame. Small decisions like that are where a system either takes care of someone or quietly lets them down.

From idea to live site

I work hand-in-hand with modern AI tools naturally and comfortably. While I’m not a software engineer, I understand how things work under the hood and speak the language fluently. Today, I leverage generative AI workflows (Claude Code, Gemini, and Vercel) to bridge the gap between design and production – taking a project from an initial idea and screens to a live, working site in days.

Considered. Human. Inventive. Complete.

These are the principles that guide my work.

Long partnerships, and fast starts

In an ever-evolving digital world, I thrive on continuous learning and adapting to new tools with authentic curiosity. I value long-term trust – like my continuous 7+ year partnership with The Open University of Israel – and I’m just as energized leading a project autonomously from end-to-end as I am collaborating inside a team.

Want to build something together?

Drop me a line – let’s talk.

liat@liatcarmeli.com LinkedIn